I help you turn vitality investments into real results for your people and organization.
The key: match vitality efforts to what determines vitality per role.
Together with your HR team, I transform your vitality programmes into a force that elevates performance, smooths team collaboration, and drives change naturally without the friction.
How? That is the Value Based Vitality model.
Do you also wonder how effective vitality efforts are?
You invest heavily in vitality, hoping it will deliver higher-performing employees. In reality, it rarely does.
Instead, it typically boils down to an expensive pitfall: a scattered mix of employee benefits that cost a fortune, reach only a fraction of the workforce, and leave the organization no more vital than before.
This is the legacy of a deeply rooted fallacy: the assumption that healthy people perform better. But health does not in any way equal the ambition to work better or adapt to change.
Organizational vitality goes far beyond health. Especially in an age of AI and ‘brain workers’. That requires a new approach to vitality.
What is Value Based Vitality?
For virtually every business challenge, proven models exist to tackle it in a structured way. But when it comes to vitality, you don’t have any framework to rely on. As a result, investments have largely been driven by wishful thinking — with zero demonstrable, measurable results.
Until now.
Value Based Vitality (VBV) is that model. It delivers five criteria that guide the selection and deployment of interventions that actually build vitality.
The model in everyday use
- 01 Align all vitality efforts against the 5 criteria of the model. This prevents wasted investments and frustration.
- 02 Distinguish between vitality efforts that are curative, employee benefits and those essential for all employees, differentiated by what determines vitality per role.
- 03 Create a workflow and communication model that internalizes the required actions. Without this, every effort will be useless.
VBV puts HR in the driver seat of an agile organization — healthy, energetic, resilient and adaptive.
Why not start risk-free, and elevate HR?
A masterclass for your HR team
The easiest way to give vitality a fresh start.
In this half-day masterclass, I walk everyone through the principles of the Value Based Vitality model.
Core benefits
- Get acquainted with the 5 criteria to design and audit a vitality strategy.
- How to put this into practice: auditing existing initiatives.
- Discuss planned new initiatives against the 5 criteria — what would you do differently in light of these new insights?
- How to align vitality with roles — the distinction between muscle power and brain power (knowledge workers and leaders).
- The difference between curative interventions, employee benefits, and true vitality instruments.
- The difference between an event like a “fitness week” and sustainable vitality.
It’s a great way to put your HR leadership team in the driver’s seat of effective Vitality 2.0.
The 1-Day Audit
The perfect start to get a tangible feeling of the power of the Value Based Vitality framework.
This approach makes your HR life easier, giving you a ready-to-go vision tailored to your specific situation and organisation.
Get a bit of everything to decide whether this works for you.
This is what it delivers
- An inventory of a selection of your vitality instruments, set against the Value Based Vitality model.
- A value analysis (does it make any sense in terms of performance).
- A tangible growth path.
What you get
- A one-on-one debriefing with explanation for you, your board, or HR team.
- A ready-to-go vision you can present to your team.
Shall we quickly bounce some ideas?
That’s what I do.
Coming up
Vital Vitality
For every management issue, there’s a model to structure it — except for vitality. Until now. This is the first model to engineer and audit your vitality programme, built to do exactly what it needs to do: create an agile organisation.
Available
Master Your Sleep
This book ends an 87-year-old cliché: “sleep hygiene.” Sleep is biological — but how well you sleep is not. So next time someone tells you to cut out coffee, you’ll know they’re repeating something outdated.
In under two hours, you’ll learn how sleep really interacts with your thoughts, and what to do about it. There’s no shortcut to better sleep. Thoughts are a natural, healthy sign of being alive.